I’ve been a marketing professional for over twenty five years. I specialized in direct marketing strategy and design, winning an Echo Leader Award while an Art Director with direct mail giants Rapp-Collins-Marcoa.
I financed my education as a prepress expert, giving me a solid grounding in print production and typesetting. After several years in business-to-business advertising agencies, I spent over a decade with the JCPenney Company, developing consumer direct response promotions and bringing the first Macintosh design systems into the company.
My early education strongly emphasized illustration and photography & darkroom; in the mid 1990′s I opened my first studio, providing full-service marketing campaigns, from concept to copy, photography, design, and print supervision. At this time I expanded to web marketing as well, and also provided commercial photography and illustration to agencies and corporations – my portfolio includes work for major hotels, airlines, and consumer corporations including AMR, Neiman-Marcus, Blockbuster, and more.