Texas Music Television has had a heck of a year. 65,000 Facebook fans (as of this writing), sponsorship from General Motors, and a rabid and involved fan base.
This site was created with several goals in mind. Leverage the growing library of Texas Music’s self-produced live show and interview clips; build Facebook and social momentum (and thus sponsor interest); and build awareness of their TV show.
The site was created with a CMS backend allowing the client to update regularly. I commissioned a database system with a user-friendly front end to manage the hundreds of video clips that are wildly popular with Texas Music fans. It’s integrated with Facebook, where ticket giveaways and a near-daily stream of meaningful updates keep fans engaged.
This market has one defining characteristic – they are fans of a specific musical genre which they love with a fervor close to religion. One false step and you’ve lost their belief that your “brand” knows them – that you are one of them. Luckily, the producers of Texas Music TV are fans themselves; the business began first as a “labor of love”. They know the market because they are the market. That’s a great way to succeed.